Even as an undergraduate, Tan Kwang Yu (CS’18) was already taking up industry clients for marketing communication projects.
After graduating in August, he has continued to work on various projects as a freelancer.
For his latest client, the Singapore National Olympics Council, he was assigned to cover the 18th Asian Games, held in Jakarta. Part of his work entailed crafting live updates and daily summaries on Twitter, Instagram and Facebook.
One of the challenging sports he had to cover at the event was swimming, Tan recalled, as he had the shortest turnover time to update the results.
He said: “It was my first time handling a project at such a scale. To be honest it was challenging at first, but a really great learning experience as well; especially since my previous experience was more with consumer, food and beverage brands.”
Tan also shared that the advertising and copywriting modules he took in the Wee Kim Wee School of Communication and Information helped him to better use social media for reporting and marketing.
“Having a strong grasp and understanding of how each social media platform format works really helped with (my) job(s),” he said.
Despite parental concerns about the lack of a fixed monthly income, Tan remains keen to take on more freelance projects in future, especially in industries other than F&B.
“I’m still open to these opportunities if the right project comes along,” he said.