Honouring our Alumni

Pearlyn Tseng (MMC'11), one of four WKWSCI Alumni Award winners this year, was a creative force behind a mental health campaign video that became the most watched YouTube advertisement in Singapore last year.

(From left to right) Pearlyn Tseng, Jeremy Oh and Kimberly Wang are three out of four recipients of the 2019 WKWSCI Alumni Awards. (Jean Loo (CS’07) was the fourth recipient, but was not present at the ceremony.) The award recognised these alumni for their outstanding achievements and contributions to their respective industries and to society. PHOTO: NIGEL CHAN

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Celebrating the achievements of its alumni, the Wee Kim Wee School of Communication and Information held its annual WKWSCI Alumni Awards on Sept 27 at Centennial Tower.

Pearlyn Tseng (MMC’11), Director of Corporate Communications at the National Council of Social Service, and Jean Loo (CS’07), Co-founder of Superhero Me and Co-lead of Early Childhood Development at Lien Foundation, were the recipients of the WKWSCI Impact Awards. The recipients were recognised for their outstanding achievements in society and their respective industries. 

987FM Radio Presenter and Producer, Kimberly Wang (CS’14), and Jeremy Oh (CS’12), Executive Producer of OHBOY! Pictures were awarded the WKWSCI Emerging Star Awards, recognising their achievements at the beginning stages of their careers. 

In September 2018, Tseng spearheaded the production of an advertisement by NCSS as part of its “Beyond the Label” campaign. The campaign video aimed to raise awareness about mental health issues that exist in Singapore. Through the form of a social experiment, Singaporeans had the opportunity to interact with people who suffered from mental illness and break the stereotypes and prejudices often associated with it. The advertisement was uploaded on YouTube and subsequently became 2018’s most viewed Youtube advertisements in Singapore, beating Apple’s iPhone XS advertisement with a total of over half a million views. 

Tseng shares with us the motivation and inspiration behind the successful campaign video in an exclusive interview with the WKWSCI Alumni Magazine.