Not long ago, a well-designed website that appeared on the first page of a search engine was enough to be considered a strong digital presence. But today, with the advancement of technology and digital platforms, attracting the attention of an audience is no mean feat.
It is no longer enough to merely have an online business website. Instead, there is a need for companies to engage audiences across multiple channels with a unique online brand presence, in order for them to have an advantage over others in the industry.
In this multimedia feature, three esteemed alumni of the Wee Kim Wee School of Communication and Information — Samantha Branson (CS’14), Nikki Loke (CS’14) and Rasyida Paddy (CS’11) — highlight the importance of having a strong digital presence, and how companies can achieve that.